Public Welfare Project
Love Milk program
“Love Milk program” is a public welfare project for education in poor mountainous areas launched by ICSO China in 2018. The project is committed to improving the physical quality of children from poor families, adding nutrition to the breakfast of poor students by donating milk, and promoting the physical and mental growth of children from poor families through joint development with other support projects.
The project
Project overview
“Love Milk program” is a public welfare project for education in poor mountainous areas launched by ICSO China in 2018. The project is committed to improving the physical quality of children from poor families, adding nutrition to the breakfast of poor students by donating milk, and promoting the physical and mental growth of children from poor families through joint development with other support projects. The project is funded through the Tencent Public Welfare platform, Sina Micro Public Welfare platform and corporate and private donations, and has been implemented for a total of 6 phases covering more than 4,000 rural students.
Why it matters
Creating practical, lasting value.
Why was milk chosen as an aid? Milk, is one of the most important sources of dietary protein, calcium, and multivitamins. Protein, an important component of all cells and tissues in the body, is consumed to help with cell growth and repair.
Project focus
Project Achievements
Since the launch of the “Love Milk Program” project in 2018, we have launched six phases of the project in mainland China, during which we have donated more than RMB 400,000 to improve the current situation of children in poor mountainous areas in China by focusing on their physical health.
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