Chengdu Jiutian Brand Design Consultant Co., Ltd. has been engaged in brand consulting, strategic positioning, and brand design for 20 years, creating brand images for more than 10 listed groups, and has been hired as a brand consultant by a number of well-known companies. Its successful cases include: Xinhua Wenwenxuan, Chengdu Blood Center, Sanxingdui Textile & Culture, HIBAKE, Xuebao Dairy, and JiuLaoWu, etc. It is the top branding planning and designing company for the Mid-Autumn Festival, Dragon Boat Festival, and New Year’s Day in Southwest China.
Chen Peng, the founder of Jiu Tian Brand Design, has been working in the field of brand design for more than 10 years, successfully created 15 famous trademarks in Sichuan Province and provided services for 2 listed companies. He is well known in the fields of apparel, children’s playground, bakery and tea industry etc. In 2014, he was invited to be the brand consultant of Sichuan Clothing Chamber of Commerce and the brand consultant of Karawa Culture Communication. He firmly believes that in-depth research on brand development path is the core direction of Jiu Tian Brand, which has injected new vitality into the whole brand design industry.
01 Exclusive Interview
ICSO: In the face of the current tide of good business and capital, how should companies reform in order to practice sustainable development?
Chen Peng: Against the backdrop of a deteriorating global environment, sustainability has become an integral part of business. Enterprises should build sustainable business models to minimize negative impacts on the environment by controlling costs and optimizing resources. Social responsibility should be integrated with the core values of the enterprise. For example, excessive packaging not only wastes resources and pollutes the environment, but also causes economic losses to consumers. We strive to avoid this by choosing renewable and reusable packaging materials so as to provide more environmentally friendly and higher quality products, while encouraging consumers to adopt green consumption patterns.
ICSO: What do you think about the concept of “Business for Good”?
Peng Chen: Business for Good enables companies to change their business logic, to innovate their products, and to feed back to the society in a way that generates more value for them. Take our company as an example, we insist on controlling the use of packaging materials in our product packaging, so that the products can be reused as much as possible. These measures not only improve our company’s energy efficiency, but also reduce unnecessary waste of resources, realizing both business value and certain social value.
In addition, another important direction to promote the goodness of business is to establish the value of co-benefits. Enterprises should not only do good themselves, but also rely on their professional ability to help all sectors of society to do good, and gradually build a community of interest, responsibility and destiny between the enterprise and all relevant parties in society.
02 Exclusive Interview
ICSO：What are the changes and innovations in your industry in recent years and what are your competitive advantages in the same industry?
Chen Peng: The speed of social change is getting faster and faster, and innovation is the key to achieve business success. Our company’s competitive advantage is that we adhere to the concept of environmental protection in product design and stay close to consumer needs.
We focus on the environmental attributes of our products throughout their life cycle, and make recyclability and reusability our design goals. We want companies to create truly valuable products and services, and we are committed to finding and adopting rational and optimized structures and solutions to iteratively optimize the products themselves. Adhering to the eco-friendly concept of brand design, we increase the utilization rate so that consumers can get tangible products, as a way to achieve the goal of reducing the consumption of resources and the negative impact on the environment.
03 Exclusive Interview
ICSO：As a business leader, how do you view the behavior of business for good?
Chen Peng: Business for Good cannot be turned into a slogan, it needs everyone to take action. Enterprises need to combine their core business with social issues, use innovative ways to generate greater social value and realize win-win situations. At the same time, it is necessary to strengthen public opinion, create a green consumption environment and guide consumers to consciously practice the concept of green consumption. I also hope to drive more people to join the ranks of business for good, and to gather power from the rivers, lakes and seas for the development of business for good.
Conclusion
In short, Chengdu Jiutian Brand Design Consultant Co., Ltd. not only stands out in the competitive market with its excellent innovation ability and strong R & D strength, but also abides by the original heart in business operation, upholds the belief that business benefits society, and actively practices social responsibility. The company abides by the original heart of business with its unique culture and leadership philosophy, for today’s business community has set a new benchmark, to the community to declare that enterprises can not only seek their own profitability, but also actively participate in social welfare, to make great contributions to society.
