Founded in March 2005 and located in Luohu District, Shenzhen, OMAH Industrial Group has quickly emerged as a leader in the cross-border B2B and B2C sectors with its expertise and mature ecosystem. The group focuses on the international marketing, sales and services of toys, gifts and other products.
With the rise of cross-border e-commerce, the structure of overseas toy market has changed dramatically. Many traditional dealers are facing the impact of online shopping and are seeking for a way of transformation. 2009, based on the in-depth study of the international toy market, AMAH decisively adjusted its strategy to focus on research and development, and successfully shifted from “manufacturing” to “creation”. This strategic shift has not only won the cooperation of Wal-Mart, Costco and other large international department stores for the group, but also made Amax brand toys highly favored in overseas markets, and the annual order volume has shown a growth rate of about 50%.
The success of Amax Harvest is inextricably linked to the leadership of Chairman Ma Chunmin. As a new age female entrepreneur, Ma Chunmin has made the rapid rise of China’s toy market to the second place in the world by virtue of her deep insight into the industry and decisive decision-making.
01 Exclusive Interview
ICSO: In the face of the current tide of good business and capital, how should companies reform in order to practice sustainable development?
Ma Chunmin: Enterprises need to clarify their social values and functions, and rethink their business concepts, service methods and cultural construction from a broader social perspective. Only by transforming from an attitude of “goodness” to a behavior of “inherent goodness” can enterprises and all parties in society truly achieve the goal of sustainable development.
ICSO: What do you think about the concept of “Business for Good”?
Ma Chunmin: Business for Good is not only a long-term solution for enterprises, but also a concept that should be practiced by everyone and the whole society. Enterprises need to break away from traditional business concepts, clarify their missions and visions, and innovate to meet the ever-changing needs of society in order to create real value.
02 Exclusive Interview
ICSO: Tell us about the changes and innovations in your industry in recent years and what are your competitive advantages in the industry?
Chunmin Ma: AMAH Industrial Group stands out in the competitive toy market with its innovation and strong R&D capability. Whether it is technology, creativity or practicality, our toy products are among the best in the industry. We have also invested in an R&D center in the United States to hire top toy designers. As a next step, we plan to combine toys with education, enabling children to learn while playing through innovative technology, strengthening parent-child interaction and reducing dependence on electronic products.
03 Exclusive Interview
ICSO: As a business leader, how do you view the act of doing good in business?
Chunmin Ma: In the course of our business development, we have never forgotten our original intention and uphold the concept of business for good. We actively fulfill our social responsibility and are committed to creating a positive impact on society. The company not only pursues economic benefits, but also emphasizes the creation of value for society and the cultivation of a better future for the next generation. Such a corporate and leadership philosophy undoubtedly sets an example for today’s business environment, demonstrating that companies can pursue profits while also making positive contributions to society.
Meanwhile, to support entrepreneurs, we have partnered with Ping An Private Bank to launch the “Enterprise Club” brand, which provides entrepreneurs with a one-stop financial solution. This service helped many entrepreneurs to transform and upgrade their businesses and avoid risks during the epidemic. In addition, we also used Ping An Private Bank’s resources to donate paintbrushes to hope elementary school in Liangshan, Sichuan Province, in support of public welfare. We expect more enterprises and partners to participate in the business-for-good initiative and work together to create value for society and realize the development goal of common governance and sharing.
Conclusion
In conclusion, AMAH Industrial Group not only stands out in the competitive toy market with its innovation and strong R&D capability, but also in the development of business, not forgetting the original heart, adhering to the concept of business for the good, and actively fulfilling its social responsibility. Under the leadership of entrepreneur Ms. Ma Chunmin, the company not only pursues economic benefits, but also emphasizes on creating value for the society and cultivating a better future for the next generation. Such a corporate and leadership philosophy undoubtedly sets an example for today’s business environment, demonstrating that companies can pursue profits while also making positive contributions to society.
